Plan for succes

• Think about your objective and the best way to achieve it.
• Decide whether to reply to a previous e-mail or start new one.
• Make sure you have all the relevant information.
• Use as few words as possible.
• When replying, make sure you answer all questions.
• If your e-amil is important, write it, save it, edit it and then send it.

Who's it for?

• Your style should reflect your relationship with the person you are writing to.
• Not all e-amils are informal.
• Don't waste the reader's time.
• Be as polite as you would be in face-to-face communication.
• Avoid being over-direct.

Clarity is the key

• Use a relevant subject line.
• Give a clear opening which explains why you are writing.
• Use paragraphs, bullet points and numbers to create a logical flow of information.
• Have a conclusion which clearly states any further action required.
• Don't mix long forms and short forms in the same e-mail.

It's on record

• E-mails paint a picture of you and your company.
• Aim for accurate spelling, grammar and punctuation.
• Your are not in control of who sees your e-mail, it can be copied, forwarded or printed out.
• Decide whether all aspects of your e-mail are appropriate for whoever might read it.